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Founded in 1991, Generator’s vision is to create a sustainable music industry in the North East that ensures access without barriers.

Generator has a longstanding reputation for developing exceptional new artists, creative enterprises and business opportunities, connecting people and communities for the development of the creative industries in the North East. ​

It aims to retain talent and develop powerful pathways into the industry, without the need to leave the area. By 2027, Generator plans to build on its 30-year legacy to become the UK’s leading creative development agency.​

The team are guided by four core pillars in everything that they do; skills, talent development, community and partnerships, that build and nurture a thriving sector.​

Mick Ross, CEO at Generator, said: “Mincoffs Solicitors is a fantastic resource to have on our doorstep, especially after always referring our creatives to London as we didn’t know this level of service was available in the North East.

“We’re delighted to have the firm join us as a partner of Generator Union and Mincoffs is our preferred partner for legal advice.

“No request is too much and Ant and the team will pick up the phone anytime to advise and assist on anything we may need.”

Generator has a longstanding reputation for developing exceptional new artists, creative enterprises and business opportunities, connecting people and communities for the development of the creative industries in the North East. ​

It aims to retain talent and develop powerful pathways into the industry, without the need to leave the area. By 2027, Generator plans to build on its 30-year legacy to become the UK’s leading creative development agency.​

The team are guided by four core pillars in everything that they do; skills, talent development, community and partnerships, that build and nurture a thriving sector.​

Mick Ross, CEO at Generator, said: “Mincoffs Solicitors is a fantastic resource to have on our doorstep, especially after always referring our creatives to London as we didn’t know this level of service was available in the North East.

“We’re delighted to have the firm join us as a partner of Generator Union and Mincoffs is our preferred partner for legal advice.

“No request is too much and Ant and the team will pick up the phone anytime to advise and assist on anything we may need.”