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An award-winning North East law firm has teamed up with a leading talent development agency to help “generate” support for the region’s rising stars.

Mincoffs Solicitors has worked closely with creative support agency Generator for a number of years, with partner Antony Hall joining the advisory board in 2021.

And the firm has been announced as a partner of the newly launched Generator Union – a collaborative network of freelancers, SMEs, cultural venues and corporations to support jobs, growth and development throughout the North East.

Recently launched at Newcastle’s Live Theatre by Generator’s new CEO Mick Ross, Generator Union is born out of the former Digital Union strand with a renewed focus on the arts, culture and creative sectors.

Whereas Digital Union’s focus was on tech and digital, the network will focus its efforts on delivering Generator’s new vision, which realigns the agency’s output back to its roots as a driving force behind the music and performance industry in the North East.

Through partnerships with some of the region’s leading businesses, creative trailblazers and cultural venues, the network will offer a range of exclusive member benefits including events, seminars, lectures and talks, unrivalled networking opportunities and chances to promote jobs, news and offers to Generator’s huge online and offline communities.

It is hoped that membership of the network will foster collaboration and innovation among members, encouraging, for example, cutting-edge tech businesses to collaborate with the region’s theatres to create new work or connect the region’s burgeoning screen industry with emerging musicians to deliver unique experiences for audiences.

Establishing the network marks a key milestone in Generator’s transformation over recent months as it adopts a new vision and mission under its new leadership team.

With a focus on retaining talent and creating much needed skilled employment in the arts, culture and creative sector in the North East, it is hoped the opportunities generated by Generator Union will encourage more of the region’s top talent to remain in the area, helping to establish a thriving music industry in the North East with a buoyant and successful supply chain to support it.

Alongside Mincoffs Solicitors, Generator has already signed up a number of partners and friends from launch, including leading FE and HE colleges Newcastle College and Gateshead College, cloud accountancy firm Blu Sky, Middlesborough Council and Signpost Productions, with more partners set to join in the coming weeks.

Emma Whitenstall, Generator’s Strategic Partnerships Manager and Generator Union lead, said;

“We are absolutely thrilled to be launching Generator Union, a network that truly represents what we believe in – a collaborative creative & cultural community for the region.

“We are here to connect and unite talent, be a catalyst for collaboration and support and empower a new generation of creatives.

“To be able to lead on this for Generator and connect with so many incredible, talented people and innovative organisations is a huge privilege for myself and the whole team at Generator.”

Claire Fenwick, Marketing and Business Development Manager at Mincoffs Solicitors, is proud that the firm is backing the new network.

“Generator is a brilliant force for good for the creative and cultural sectors in the North East, so we were delighted when we were invited to be a partner of Generator Union.

“The initiative has huge potential and we are sure it will be an amazing resource for creatives at every stage of their journey.

“It is fantastic to have had the opportunity to get involved at its inception and we look forward to seeing how the community grows from here.”

Mick Ross, CEO of Generator, discusses how Generator Union aligns with the new vision for the organisation:

“We are delighted to be launching Generator Union, our creative and cultural network. I’d like to thank our advisory group, partners, and funders for their support in creating this fantastic initiative.

“We will lead the charge to grow and sustain the creative and cultural sector by working collaboratively, sharing knowledge, and developing opportunities to achieve common goals.

“Promoting the region as a thriving community that attracts talent, develops skills and supports the next generation of creatives, the network will unite the creative and cultural sector whilst aligning with our vision to create a sustainable music industry in the North East that ensures access for all.”

Membership sign up is open now.

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